Four practices, one principle.
Everything here sits on one foundation: your data, done properly. The software, the automation and the AI built on top of it hold up because the foundation does.
Data platforms and analyticsOne trustworthy version of your business.
Most businesses have their numbers spread across a CRM, spreadsheets, accounting and ad platforms, and none of them agree. We design around your data first: each kind of data kept in the store built for it, cleaned, connected and owned by you. You get reporting you can defend, and a base that software and AI can work from.
For exampleA building inspection franchise in our own group now measures its marketing against real jobs, not clicks.
- A single view of customers, jobs and revenue
- Dashboards and reports your team trusts
- Marketing measurement tied to real sales
- Data pulled in from the tools you already use
- Hosted in Australia when you need it
Custom software and CRMSoftware that fits the way you work.
Off-the-shelf tools make you work their way. We build the systems your team and customers use every day around how your business really operates, connect them to the tools you already have, and look after them once they are live.
For exampleThe same franchise’s phone, form and email enquiries now land in one system and become bookings and finished reports.
- CRMs and sales pipelines
- Customer and staff portals
- Quoting, booking and scheduling
- Integrations with Xero, Pipedrive and the tools you use
- Internal systems that replace the spreadsheets
Security starts at the foundation.
We run our own sign-in and access platform on OpenID Connect and OAuth 2, the open standards behind buttons like “Sign in with Google”. Each person gets only the access their job needs, and passwords and keys sit in a vault that records who opened what. Every system we build starts from that foundation instead of having security added at the end.
AI and automationThe repetitive work, handled.
AI works when the data under it is sound and the job is clear. We automate lead handling, follow-ups, scheduling, reporting and admin, and build AI agents that work inside your real systems. Each agent has firm limits on what it can see and change, so it saves hours without adding risk.
For exampleEach of those enquiries is routed to the right inspector’s territory.
- Lead routing and follow-up
- Document and report processing
- AI assistants connected to your CRM, inbox and calendar
- Notifications and reminders that run themselves
Advisory and educationStraight answers about technology.
Owners and leadership teams get a clear view of what to build, what to buy and what to leave alone. We also teach, and every course draws on systems we run ourselves.
For exampleJacob has taught data science at Curtin University and the Institute of Data.
- Executive technology advisory
- Courses for teams on AI, data and automation
- Talks for events and organisations
Tell us what’s taking your time.
Walk us through how the business runs and where the hours go. We will say plainly what we would do about it, and whether we are the right people to do it.