Data platforms and analytics
One trustworthy version of your business.
Your customers, jobs, sales and marketing in one place, organised so you can finally trust the numbers.
Expert engineering that gives you your time back.
Data Forge is a Perth technology company. We build data platforms, custom software and AI that run your business properly, so you can step back from it.
A render of the platform our own businesses run on.
Why businesses trust us with the work.
We run our own businesses on it.
A group of Australian service businesses depends on what we build, every day. Nothing reaches a client until it has survived a real Monday morning.
We’ve taught it.
Our founder taught data science at Curtin University and the Institute of Data, and holds an advanced degree in AI, machine learning and data science.
We keep learning.
Our founder has done every Google DeepMind five-day intensive on AI agents since the programme began.
What we do.
Everything we build stands on one base: your data, organised properly. The rest sits on top of it.
Custom software and CRM
Software that fits the way you work.
CRMs, portals, quoting and scheduling tools built around how your business actually runs, and kept running after launch.
AI and automation
The repetitive work, handled.
Automation and AI agents that do real work inside the systems you already use, within limits you set.
Advisory and education
Straight answers about technology.
Advice for owners and leadership teams, plus courses and talks on AI, data and automation.
A building inspection franchise in Western Australia and New South Wales
Enquiries arrived by phone, form and email, bookings lived in one tool, reports in another, and nobody could say which ads produced jobs.
Every enquiry now lands in one system, goes to the right inspector’s territory, becomes a booking and a finished report, and the marketing is measured against real jobs rather than clicks.
Burnout shouldn’t be the price of success.
“I left, moved home and started again with one goal: create freedom, not stress.”
Tell us what’s taking your time.
Walk us through how the business runs and where the hours go. We will say plainly what we would do about it, and whether we are the right people to do it.