Why Data Forge exists.
Technology should give you more time and freedom, not more to do. That idea comes from somewhere personal.
I used to run a multi-million dollar marketing company with over fifty staff. On paper, it looked like success. Behind the scenes, I was constantly putting out fires, working around the clock and slowly burning out.
Then everything changed. I lost my mum, and I realised how much I had missed while buried in the grind. I left the company, moved home and began rebuilding with a new goal: create freedom, not stress.
Now I build systems that give people their time back, so they can be present, not just productive.
Background.
- Education
- Advanced degree in AI, machine learning and data science
- Teaching
- Taught data science at Curtin University and the Institute of Data
- Learning
- Every Google DeepMind five-day intensive on AI agents since the programme began
- Community
- Speaks in the tech community on AI, data and automation
- Business
- More than ten years running companies, including one with over fifty staff
How we work.
We run what we build.
Our own businesses depend on the same work we do for clients, so we build things to last and we stay around after launch.
You own it.
Your code and your data belong to you, documented well enough that someone else could pick them up.
We’ll tell you when not to build.
Some problems are cheaper to solve with a tool you can buy today. When that’s the case, you’ll hear it from us first.
Tell us what’s taking your time.
Walk us through how the business runs and where the hours go. We will say plainly what we would do about it, and whether we are the right people to do it.